What’s in a brand?

I’ve been waxing philosophical about marketing lately. When and how it feels good, and when it doesn’t. What makes it work or not. There’s a lot of conflicting opinions I could offer up about marketing.

But branding? Branding honestly makes my heart sing and my brain buzz. Especially when it’s a brand I get to build. And especially especially when it’s built in partnership with the absolute best around.

Introducing the Lille Bønne look

Matinee Creative (the absolute best around) just knocked it out of the park with this one. Because, of course they did.

They made it feel like everything we want Lille Bønne to be: creative, playful, welcoming, bright, and just the right amount of funky. We couldn’t be more proud to share this with you and to work alongside Matinee.

Okay, but actually, what’s in a brand?

Right, sorry. The original question.

A brand has a logo, and some nice words and phrases. A brand has colors. A brand has a voice.

A brand is a vibe. How you feel when you interact with it. What you think of when you think of it.

Why am I saying all this? Because we want you, dear reader, to feel: creative, playful, welcome, lit up, and just the right amount of funky.

Let us know what that looks like for you by filling out our survey, or popping in to say hello at our open house on March 16.

Can’t wait to see you soon!
- Abby